Sponsorship

We want to launch a bikeshare mobility program in our community and are unable to secure sponsorship/funding. How can Tandem help us in launching a bikeshare program?

In this case, Tandem can own the program funding risk, handling both the revenue generation and sponsorship aspects. Please refer to our Sponsored Turnkey Bikeshare model for more details.

What is the minimum commitment in terms of U.S. dollars that Tandem requires in order to launch a program?

We would require a minimum commitment of x stations/y bikes at $zzz total in order to launch a program.

What kind of commitment would be required from the City/host community?

We require the City’s active involvement in the sponsorship campaign and presence in meetings with potential sponsors. We will lead the sponsorship campaign in Tandem with the City’s advisory board

What type of individuals would be needed as members of the advisory board?

Ideally, the advisory board would consist of representatives from the City and its affiliated partners who can function as a steering group. This may involve stakeholders such as municipal representatives, Chamber of Commerce contacts, transportation and downtown merchants associations, visitor services, public agency staff planners, local bike shops, health organizations, and representatives from local universities.

Who are typical sponsors Tandem reaches out to during the sponsorship campaign?

Tandem typically reaches out to businesses and organizations that align with our mission and values. This can include companies in the tech industry, educational institutions, non-profit organizations, and others who are interested in supporting the cause.

How does Tandem ensure alignment with the community's values and public health objectives in its advertising?

Tandem Mobility prioritizes community values and health objectives in our advertising. We develop tailored sponsorship packages that align with community branding guidelines and emphasize meaningful messages over mere ads

What branding options are offered to sponsors participating in the Bikeshare program?

Bikeshare program sponsors can utilize various branding opportunities, including physical assets (baskets, fenders, and station signs) and digital platforms like the Movatic App and a dedicated webpage for increased visibility.